Set it free.

Set it free. Having a good idea is only the start of something. Setting that idea in motion is what makes a difference. Don't be afraid to set your idea free, because you never know what it can become. #create #good #goodomen #creativity #ideasinmotion #agencylife...

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A logo is not a brand.

A logo is not a brand Your logo is not your brand. It's simply the face of it. Too often I get assignments to design a logo or redo a company's logo. They tell me they want to update their brand. They want a fresh more up-to-date look. The entire conversation revolves...

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Have a purpose

Be intentional. Every ad, poster, website and piece of collateral can be a designers dream to execute. While having a good design is crucial to compliment your messaging, every designer needs to have a great reason for doing the things they did. Why did you choose...

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Strategy & Tactics

Strategy & Tactics Have a goal. Develop a plan. Execute the plan using tactics. Because you can have a goal with no plans, you can have a plan with no tactics and you can have tactics with no goal or plan. You can't have success without all three working...

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